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International marketing /

Terpstra, Vern.

International marketing / Vern Terpstra - New York : Holt, Rinehart and Winston, c1972 - xxiv, 517 p. ; 25 cm. - Holt, Rinehart and Winston marketing series . - Holt, Rinehart and Winston marketing series .

Includes bibliographies.

ISBN: 0030856191

Subjects--Topical Terms:
Export marketing.
Marketing--Management.

Dewey Class. No.: 658.848 / TEI 1972

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