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Consumer behavior : a cognitive orientation /

Markin, Rom J.

Consumer behavior : a cognitive orientation / Rom J. Markin, Jr. - New York : Macmillan, c1974 - xii, 576 p. ; 24 cm.

Includes bibliographical references.

ISBN: 0023761105

Subjects--Topical Terms:
Consumers.
Consumption (Economics)
Consumer behavior.

Dewey Class. No.: 658.834 / MAC 1974

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