Advertising and sales promotion : cost-effective techniques for your small business /
Brannen, William H.
Advertising and sales promotion : cost-effective techniques for your small business / William H. Brannen. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - vii, 247 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0130150169 (pbk.) : $9.95 013015024X
Advertising.
Sales promotion.
Small business.
659.1 / BRA 1983
Advertising and sales promotion : cost-effective techniques for your small business / William H. Brannen. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - vii, 247 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0130150169 (pbk.) : $9.95 013015024X
Advertising.
Sales promotion.
Small business.
659.1 / BRA 1983