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Basic retailing : text and cases /

Gist, Ronald R.

Basic retailing : text and cases / Ronald R. Gist - New York : Wiley, c1971 - xii, 554 p. : ill. ; 24 cm. - Wiley marketing series . - Wiley marketing series .

Includes bibliographical references

ISBN: 0471302481

Subjects--Topical Terms:
Retail trade--Management
Retail trade
Retail Trade--management

Dewey Class. No.: 658.87 / GIB 1971

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