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Marketing decision models /

Marketing decision models / edited by Randall L. Schultz, Andris A. Zoltners. - New York : North Holland, c1981 [1982]. - xii, 298 p. : ill. ; 23 cm.

Includes bibliographies and index.

ISBN: 0444004262

Subjects--Topical Terms:
Marketing--Management--Decision making--Mathematical models.
Marketing--Mathematical models.

Dewey Class. No.: 658.8 / MAR 1982

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