Cases in marketing /
Lockley, Lawrence Campbell, 1899-
Cases in marketing / [by] Lawrence C. Lockley, Charles J. Dirksen - Boston : Allyn and Bacon, 1954 [Printing 1958] - xiv, 374 p. : ill. ; 23 cm.
Includes index
Marketing--Case studies.
658.8 / LOC 1958
Cases in marketing / [by] Lawrence C. Lockley, Charles J. Dirksen - Boston : Allyn and Bacon, 1954 [Printing 1958] - xiv, 374 p. : ill. ; 23 cm.
Includes index
Marketing--Case studies.
658.8 / LOC 1958