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Marketing : strategic foundations /

Busch, Paul S.

Marketing : strategic foundations / Paul S. Busch, Michael J. Houston. - Homewood, Ill. : R.D. Irwin, c1985. - xxii, 88 p. : ill. ; 23 cm. - Irwin series in marketing . - Irwin series in marketing. .

Includes index.

ISBN: 0256028435

Subjects--Topical Terms:
Marketing.
Marketing research.

Dewey Class. No.: 658.8 / BUM 1985

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