Marketing warfare /
Ries, Al.
Marketing warfare / by Al Ries and Jack Trout. - New York : McGraw-Hill, c1986. - viii, 216 p. : ill. ; 21 cm.
Includes index.
007052730X
Marketing.
Competition.
658.8 / RIM 1986
Marketing warfare / by Al Ries and Jack Trout. - New York : McGraw-Hill, c1986. - viii, 216 p. : ill. ; 21 cm.
Includes index.
007052730X
Marketing.
Competition.
658.8 / RIM 1986