Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 2nd ed. - New York : McGraw-Hill, c1964 [ reprinted 1967 ] - xvii, 743 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
Marketing.
Marketing
658.8 / STF 1967
Fundamentals of marketing / William J. Stanton. - 2nd ed. - New York : McGraw-Hill, c1964 [ reprinted 1967 ] - xvii, 743 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
Marketing.
Marketing
658.8 / STF 1967