Problems in marketing /
McNair, Malcolm P.
Problems in marketing / Malcolm P. McNair, Harry L. Hansen - New York : McGraw-Hill, 1949 - xiv, 718 p. : ill. ; 24 cm. - Harvard Business School case books . - Harvard Business School case books. .
Previous editions by Malcolm P. McNair and others. Includes index
Marketing.
658.8 / MCP 1949
Problems in marketing / Malcolm P. McNair, Harry L. Hansen - New York : McGraw-Hill, 1949 - xiv, 718 p. : ill. ; 24 cm. - Harvard Business School case books . - Harvard Business School case books. .
Previous editions by Malcolm P. McNair and others. Includes index
Marketing.
658.8 / MCP 1949