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Marketing : contemporary dimensions /

Marketing : contemporary dimensions / edited by Robert A. Robicheaux, William M. Pride and O. C. Ferrell. - Boston : Houghton Mifflin, c1977. - xvi, 427 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0395250072

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / ROM 1977

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