Marketing insights : selected readings /
Andersen, R. Clifton
Marketing insights : selected readings / R. Clifton Andersen and Philip R. Cateora. - 2nd ed. - New York : Appleton-Century-Crofts, c1968 - xiii, 482 p. : ill. ; 24 cm.
Bibliographical footnotes and index.
Marketing.
658.8 / ANM 1968
Marketing insights : selected readings / R. Clifton Andersen and Philip R. Cateora. - 2nd ed. - New York : Appleton-Century-Crofts, c1968 - xiii, 482 p. : ill. ; 24 cm.
Bibliographical footnotes and index.
Marketing.
658.8 / ANM 1968