Marketing /
Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Roger A. Kerin and William Rudelius. - 2nd ed. - Boston, MA : Irwin, 1989. - xxv, 752 p. : ill. (some col.) ; 26 cm
Includes indexes.
Bibliography: p. 702-719.
0256075131
Marketing.
658.8 / BEM 1989
Marketing / Eric N. Berkowitz, Roger A. Kerin and William Rudelius. - 2nd ed. - Boston, MA : Irwin, 1989. - xxv, 752 p. : ill. (some col.) ; 26 cm
Includes indexes.
Bibliography: p. 702-719.
0256075131
Marketing.
658.8 / BEM 1989