Marketing research : an applied orientation /
Malhotra Naresh K
Marketing research : an applied orientation / Naresh K Malhotra; Satyabhusan Dash - 6th ed. - London : Dryden Press, c2011 [impression 2012] - xii, 224 p ; 24 cm
Include index
9788131731819
Marketing research--Statistical methods
Marketing research--Data processing
658.83 / MAM 2012
Marketing research : an applied orientation / Naresh K Malhotra; Satyabhusan Dash - 6th ed. - London : Dryden Press, c2011 [impression 2012] - xii, 224 p ; 24 cm
Include index
9788131731819
Marketing research--Statistical methods
Marketing research--Data processing
658.83 / MAM 2012