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Marketing management : a relationship marketing perspective /

Marketing management : a relationship marketing perspective / Cranfield School of Management - Basingstoke : Macmillan Business, 2000. - xviii, 295 p. : ill. ; 25 cm.

Includes index

ISBN: 0333777492 0333994434 0312231865

Subjects--Topical Terms:
Marketing --Management.

Dewey Class. No.: 658.8 / CRM 2000

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