Marketing management /
Cravens, David W.
Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : Irwin, 1987. - xx, 714 p. : ill. ; 25 cm.
Includes bibliographies and index.
0256055475
Marketing--Management.
658.8 / CRM 19687
Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : Irwin, 1987. - xx, 714 p. : ill. ; 25 cm.
Includes bibliographies and index.
0256055475
Marketing--Management.
658.8 / CRM 19687