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Marketing management /

Davis, Kenneth Rexton, 1921-

Marketing management / Kenneth R. Davis. - 4th ed. - New York : Wiley, c1981. - xix, 778 p. : ill. ; 24 cm. - Wiley series in marketing .

Includes bibliographical references and indexes.

ISBN: 047105948X

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / DAM 1981

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