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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz - Chicago : Dryden Press, c1974 - xviii, 491 p. : ill. ; 24 cm.

Includes bibliographical references and indexes

ISBN: 0030885183

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / BOC 1974

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