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Managerial marketing policies and decisions /

Meloan, Taylor W.,

Managerial marketing policies and decisions / [by] Taylor W. Meloan, Samuel V. Smith [and] John J. Wheatley. - Boston : Houghton Mifflin, 1970 - ix, 575 p. : ill. ; 24 cm.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8008 / MEM 1970

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