Marketing audit checklists : a guide to effective marketing resource realization /
Wilson, Aubrey.
Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson. - 2nd ed., fully rev. and extended. - London : McGraw-Hill, c1993. - xxiv, 283 p. : ill. ; 26 cm. - McGraw-Hill/marketing for professionals series . - McGraw-Hill marketing for professionals. .
Includes index.
0077077601
Marketing audits.
658.802 / WIM 1993
Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson. - 2nd ed., fully rev. and extended. - London : McGraw-Hill, c1993. - xxiv, 283 p. : ill. ; 26 cm. - McGraw-Hill/marketing for professionals series . - McGraw-Hill marketing for professionals. .
Includes index.
0077077601
Marketing audits.
658.802 / WIM 1993