Cases in marketing management /
Bernhardt, Kenneth L., 1944-
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 4th ed. - Plano, Tex. : Business Publications, c1988 - xix, 767 p. : ill. ; 24 cm.
Includes index.
0256036764
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / BEC 1988
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 4th ed. - Plano, Tex. : Business Publications, c1988 - xix, 767 p. : ill. ; 24 cm.
Includes index.
0256036764
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / BEC 1988