A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. - Rev. ed. - Plano, Tex. : Business Publications, 1982. - xii, 275 p. : ill. ; 23 cm.
Includes indexes.
0256027129
Marketing--Management.
658.8 / PEP 1982
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. - Rev. ed. - Plano, Tex. : Business Publications, 1982. - xii, 275 p. : ill. ; 23 cm.
Includes indexes.
0256027129
Marketing--Management.
658.8 / PEP 1982