Cases in marketing management /
Bernhardt, Kenneth L., 1944-
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - Rev. ed. - Plano, Tex. : Business Publications, c1981. - xix, 732 p. : ill. ; 24 cm.
Includes index.
0256024197
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / BEC 1981
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - Rev. ed. - Plano, Tex. : Business Publications, c1981. - xix, 732 p. : ill. ; 24 cm.
Includes index.
0256024197
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / BEC 1981