Marketing management & administrative action /
Britt, Steuart Henderson, 1907-
Marketing management & administrative action / by Steuart Henderson Britt and Harper W. Boyd, - Completely rev. ed. - New York : McGraw-Hill, 1968 - xiii, 776 p. : ill. ; 23 cm. - McGraw-Hill series in marketing and advertising . - McGraw-Hill series in marketing and advertising .
Includes Index
Marketing--Management.
658.8 / BRM 1968
Marketing management & administrative action / by Steuart Henderson Britt and Harper W. Boyd, - Completely rev. ed. - New York : McGraw-Hill, 1968 - xiii, 776 p. : ill. ; 23 cm. - McGraw-Hill series in marketing and advertising . - McGraw-Hill series in marketing and advertising .
Includes Index
Marketing--Management.
658.8 / BRM 1968