Product management : strategy and organization /
Pessemier, Edgar A., 1922-
Product management : strategy and organization / Edgar A. Pessemier - 2nd ed - New York : Wiley, c1982 - xix, 668 p. : ill. ; 24 cm - Wiley series in marketing . - Wiley series in marketing .
Includes bibliographical references and indexes
0471057185
Product management
658.5 / PEP 1982
Product management : strategy and organization / Edgar A. Pessemier - 2nd ed - New York : Wiley, c1982 - xix, 668 p. : ill. ; 24 cm - Wiley series in marketing . - Wiley series in marketing .
Includes bibliographical references and indexes
0471057185
Product management
658.5 / PEP 1982