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Analytical viewpoints in marketing management /

Analytical viewpoints in marketing management / edited by Keith K. Cox. - Englewood Cliffs, N.J. : Prentice-Hall, c1968. - vi, 329 p. : ill. ; 23 cm.

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / ANA 1968

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