Media and communication research methods : an introduction to qualitative and quantitative approaches /
Berger, Arthur Asa,
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, c2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0761918523 (alk. paper) 0761918531 (pbk. : alk. paper)
Mass media--Research--Methodology.
302.23072 / BEM 2000
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, c2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0761918523 (alk. paper) 0761918531 (pbk. : alk. paper)
Mass media--Research--Methodology.
302.23072 / BEM 2000