Product profitability measurement and merchandising decisions : a pilot study in retail food stores /
Buzzell, Robert D. 1933-
Product profitability measurement and merchandising decisions : a pilot study in retail food stores / by Robert D. Buzzell, Walter J. Salmon, and Richard F. Vancil ; in collaboration with John D. Glover and William Applebaum. - Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1965. - viii, 104 p. ; 21 cm.
A revision of a study undertaken by the Pet Milk Company in 1963.
Includes bibliographical footnotes.
Marketing.
Product management.
658.8 / BUP 1965
Product profitability measurement and merchandising decisions : a pilot study in retail food stores / by Robert D. Buzzell, Walter J. Salmon, and Richard F. Vancil ; in collaboration with John D. Glover and William Applebaum. - Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1965. - viii, 104 p. ; 21 cm.
A revision of a study undertaken by the Pet Milk Company in 1963.
Includes bibliographical footnotes.
Marketing.
Product management.
658.8 / BUP 1965