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Readings in marketing /

Readings in marketing / Edited by Charles J. Dirksen, Arthur Kroeger and Lawrence C. Lockley. - rev. ed. - Homewood : R.D. Irwin inc., c1963 [Printing 1968]. - xiv, 673 p. : ill. ; 23 cm.

Includes index

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 / REA 1968

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