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Readings and cases in basic marketing /

Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. - 5th ed. - Homewood, Ill. : R.D. Irwin, c1987 - ix, 365 p. : ill. ; 25 cm.

Includes bibliographies.

ISBN: 0256031312 (pbk.)

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

Dewey Class. No.: 658.8 / REA 1987

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