Global marketing strategy /
Douglas, Susan P.
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, c1995. - xx, 554 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070134472
Export marketing--Management.
Export marketing--Management--Case studies.
658.84 / DOG 1995
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, c1995. - xx, 554 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070134472
Export marketing--Management.
Export marketing--Management--Case studies.
658.84 / DOG 1995