Services marketing /
Apte, Govind
Services marketing / Govind Apte - Oxford. : University press, 2004 [impression 2008] - xix , 440 p. : ill. ; 26 cm.
Includes index.
Bibliography.
9780195667585 0195667581
Service industries--Marketing
Service industries--Management
658.8 / APS 2008
Services marketing / Govind Apte - Oxford. : University press, 2004 [impression 2008] - xix , 440 p. : ill. ; 26 cm.
Includes index.
Bibliography.
9780195667585 0195667581
Service industries--Marketing
Service industries--Management
658.8 / APS 2008