Central Library OPAC University of Rajshahi

Services marketing /

Apte, Govind

Services marketing / Govind Apte - Oxford. : University press, 2004 [impression 2008] - xix , 440 p. : ill. ; 26 cm.

Includes index.

Bibliography.

9780195667585 0195667581


Service industries--Marketing
Service industries--Management

658.8 / APS 2008