The powerful consumer : psychological studies of the American economy /
Katona, George, 1901-1981.
The powerful consumer : psychological studies of the American economy / George Katona. - New York : Mcgrow-hill book company inc., c1960 - ix, 276 p. : ill. ; 24 cm.
Reprint of the ed. published by McGraw-Hill, New York.
Includes index and Bibliography: p. 265-271.
Consumers--United States.
339.40973 / KAP 1960
The powerful consumer : psychological studies of the American economy / George Katona. - New York : Mcgrow-hill book company inc., c1960 - ix, 276 p. : ill. ; 24 cm.
Reprint of the ed. published by McGraw-Hill, New York.
Includes index and Bibliography: p. 265-271.
Consumers--United States.
339.40973 / KAP 1960