Normal view MARC view ISBD view

Media research methods : measuring audiences, reactions and impact /

Gunter, Barrie

Media research methods : measuring audiences, reactions and impact / Barrie Gunter - London ; Thousand Oaks, Calif. : Sage Publications, c2000 - 314 p. ; 24 cm.

Includes bibliographical references (p. [280]-307) and index.

ISBN: 0761956581 076195659X (pbk.)

Subjects--Topical Terms:
Mass media--Research--Methodology.

Dewey Class. No.: 302.23072 / GUM 2000

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)