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The marketing revolution : a radical manifesto for dominating the marketplace /

Clancy, Kevin J., 1942-

The marketing revolution : a radical manifesto for dominating the marketplace / Kevin J. Clancy, Robert S. Shulman. - [New York, N.Y.] : HarperBusiness, c1991. - viii, 314 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780887304811 0887304818

Subjects--Topical Terms:
Marketing--Management.
Marketing research.

Dewey Class. No.: 658.8 / CLM 1991

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