Theories of mass communication /
De Fleur, Melvin Lawrence. 1923-
Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach. - 3d ed. - New York : D. McKay Co., c1975 [Reprinted 1977]. - xv, 288 p. : ill. ; 21 cm.
Includes bibliographical references and index.
0582280176 067930293X
Mass media--Social aspects.
302.23 / DET 1977
Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach. - 3d ed. - New York : D. McKay Co., c1975 [Reprinted 1977]. - xv, 288 p. : ill. ; 21 cm.
Includes bibliographical references and index.
0582280176 067930293X
Mass media--Social aspects.
302.23 / DET 1977