Social judgment : assimilation and contrast effects in communication and attitude change /
Sherif, Muzafer, 1905-
Social judgment : assimilation and contrast effects in communication and attitude change / by Muzafer Sherif and Carl I. Hovland. - New Haven : Yale University Press, 1961. - xii, 218 p. ; 23 cm.
Bibliography: p. 209-218.
Attitude change.
Judgment.
Communication.
301.154 / SHS 1961
Social judgment : assimilation and contrast effects in communication and attitude change / by Muzafer Sherif and Carl I. Hovland. - New Haven : Yale University Press, 1961. - xii, 218 p. ; 23 cm.
Bibliography: p. 209-218.
Attitude change.
Judgment.
Communication.
301.154 / SHS 1961