Central Library OPAC University of Rajshahi

Consumer behavior /

Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell. - 4th ed. - Chicago : Dryden Press, c1982. - vii, 690 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

0030592429


Consumer behavior.
Marketing research.

658.8342 / ENC 1982