Marketing management : analysis, planning, and control /
Kotler, Philip.
Marketing management : analysis, planning, and control / Philip Kotler - Englewood Cliffs, N.J. : Prentice-Hall, c1967. - 628 p. : ill. ; 25 cm.
Includes index.
Marketing--Management.
658.8 / KOM 1967
Marketing management : analysis, planning, and control / Philip Kotler - Englewood Cliffs, N.J. : Prentice-Hall, c1967. - 628 p. : ill. ; 25 cm.
Includes index.
Marketing--Management.
658.8 / KOM 1967