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Motivation research in advertising and marketing /

Smith, George Horsley.

Motivation research in advertising and marketing / George Horsley Smith. - Westport, Conn. : Greenwood Press, c1954. - xviii, 242 p. : ill.; 23 cm.

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Motivation research (Marketing)
Advertising--Psychological aspects.

Dewey Class. No.: 658.834 / SMM 1954

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