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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - Chicago : Dryden Press, c1982. - xxv, 657 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0030562279

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / ZIE 1982

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