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Marketing: principles and methods /

Phillips, Charles F. 1910-1998.

Marketing: principles and methods / Charles F. Phillips and Delbert J. Duncan. - 4th ed. - Homewood ; Ill. : R.D. Irwin, c1960 [reprint 1961]. - xviii, 779 p. : illus. ; 24 cm.

Includes indexes.

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PHM 1961

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