Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
Terrill, Craig.
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks. - Lincolnwood, Ill. : NTC Business Books, c2000. - xvi, 268 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 253-254) and index.
0844224413
Service industries--Marketing--Management.
658.8 / TEM 2001
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks. - Lincolnwood, Ill. : NTC Business Books, c2000. - xvi, 268 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 253-254) and index.
0844224413
Service industries--Marketing--Management.
658.8 / TEM 2001