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Perspectives in marketing management : readings /

Perspectives in marketing management : readings / Edited by Frederick D. Sturdivant [and others] - Glenview, Ill. : Scott, Foresman, 1971 - 382 p. : illus. ; 24 cm.

Includes bibliographical references and Index

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8 / PER 1971

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