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Marketing research : principles and readings /

Holmes, Parker M.

Marketing research : principles and readings / by Parker M. Holmes. - 2d ed. - Cincinnati : South-Western Pub. Co. 1966 - x, 662 p. : illus., map. ; 24 cm.

Includes bibliographical references and Index

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.8308 / HOM 1966

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