Tested advertising methods /
Caples, John.
Tested advertising methods / John Caples. - 4th ed., rev. and enl. - Englewood Cliffs, N.J. : Prentice-Hall, 1974. - 318 p. : ill.; 21 cm.
Includes indexes.
0139069097
Advertising.
659.13 / CAT 1974
Tested advertising methods / John Caples. - 4th ed., rev. and enl. - Englewood Cliffs, N.J. : Prentice-Hall, 1974. - 318 p. : ill.; 21 cm.
Includes indexes.
0139069097
Advertising.
659.13 / CAT 1974