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Marketing management : cases and readings /

Marketing management : cases and readings / Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson. - Glenview, Il. : Scott, Foresman, 1981, c1980. - xii,498p. : 29 cm.

Originally published: Santa Monica, Calif. : Goodyear Pub. Co., c1980.

Includes bibliographical references and indexes.

ISBN: 0673161056

Subjects--Topical Terms:
Marketing--Management--United States--Case studies.
Marketing--Management.--United States

Dewey Class. No.: 658.800973 / MAR 1980

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