Design and marketing of new products /
Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xx, 618 p. : ill. ; 24 cm.
Includes indexes.
Bibliography: p. 583-608.
0132012693
New products.
Industrial design--United States.
658.5038 / URD 1980
Design and marketing of new products / Glen L. Urban, John R. Hauser. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xx, 618 p. : ill. ; 24 cm.
Includes indexes.
Bibliography: p. 583-608.
0132012693
New products.
Industrial design--United States.
658.5038 / URD 1980