Central Library OPAC University of Rajshahi

The economic effects of advertising /

Borden, Neil H. 1895-1980.

The economic effects of advertising / Neil H. Borden ... - Chicago : R. D. Irwin, inc., 1942 ;reprinted 1943] - xi, 988 p. : tables (1 fold.) diagrs., forms (1 fold.) ; 24 cm.

Includes index.


Advertising.

659.1 / BOE