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Marketing research : applications and problems /

Marketing research : applications and problems / edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford. - Chichester ; New York : Wiley, c1982. - xiv, 555 p. ; 24 cm.

Includes bibliographies and index.

ISBN: 0471100811 :

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / MAR 1982

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